ANITA J. BIHOVSKY

PROFILE:

COMMUNICATIONS/PUBLIC RELATIONS/MARKETING PROFESSIONAL
with extensive experience

Corporate & Non-Profit Communications
Copywriting
Editing
Media Relations
Website Management
Marketing & Promotional Strategies
Direct Mail

 

PROFESSIONAL EXPERIENCE:

PUBLIC RELATIONS/COMMUNICATIONS/MARKETING CONSULTANT
(1990 – Present)

  • Conceive and execute public relations campaigns. Have procured excellent press release placements and both print and broadcast interviews for clients.
  • Create and implement strategic marketing/communications plans.
  • Conceive outreach strategies.
  • Write press releases, website content, promotional letters, fundraising materials, brochures, flyers, catalogs, ads and other collateral material.
  • Write and edit newsletters.

SMITH PUBLICITY, INC.
Cherry Hill, NJ (6/10 – 8/15)

  • Strategized media outreach campaigns for books/authors.
  • Promoted both non-fiction and fiction books of numerous genres.
  • Wrote book press releases for newspaper, magazine and online media.
  • Wrote interview press releases for radio and TV media.
  • Compiled targeted media lists from extensive media database.
  • Created and sent author/book pitches to all types of media.
  • Solicited book reviews, feature articles, broadcast interviews, byline article publications, etc.
  • Followed up with media.
  • Acted as liaison between author and media contacts.
  • Maintained detailed excel spread sheets with media response.

THE JEWISH PUBLICATION SOCIETY
Philadelphia, PA (6/08 – 12/09)
Publicity Manager

  • Worked extensively with national and international media to promote JPS books and get them widely reviewed.
  • Wrote book jacket copy, press releases and website articles.
  • Promoted the Society and pitched stories of interest to the media.
  • Managed authors’ book tours.
  • Sent out advance pages and review copies of new books.
  • Researched and submitted books for appropriate awards.
  • Set up print and broadcast interviews of authors and Society executives.
  • Interfaced with sales & marketing, production, editorial, operations and accounting staff; authors; media; and event organizers.

ETZ CHAIM CENTER FOR JEWISH STUDIES
Philadelphia, PA (12/07 – 7/08)
Director of Marketing & Public Relations 

  • Created marketing & outreach strategies for educational programs/events.
  • Wrote press releases and pitched stories to news media.
  • Revised and managed website content.
  • Created and edited weekly e-newsletter.
  • Worked with other Jewish organizations to create synergy/reciprocal outreach.
  • Wrote and executed mass emails and taped phone announcements.
  • Conceived and implemented marketing survey.

GOLDEN SLIPPER CLUB & CHARITIES
Bala Cynwyd, PA (4/04 – 4/05)
Director of Marketing & Public Relations

  • Created and implemented strategic marketing/communications plans for the Club & Charities and its three entities: Health & Rehab Center, Camp and Center for Seniors.
  • Helped promote programs, services, and events via print and electronic materials and by inviting live media coverage.
  • Updated, rewrote and managed content for three separate websites.
  • Wrote and distributed press releases and pitched stories to the media.
  • Wrote copy for brochures, flyers, ads and promotional letters.
  • Edited and wrote newsletters/magazines; directed updated redesign/format of several different publications.
  • Scripted, directed and edited promotional videos for the Camp.
  • Planned, wrote and placed advertising for programs, services and employee recruitment.
  • Interfaced with all entities’ management/staff, Board and committee members, print and broadcast media, printers, photographers, graphic designers, video studio and volunteers, as well as people served.

JEWISH FAMILY & CHILDREN’S SERVICE OF GREATER PHILADELPHIA
Philadelphia, PA (3/00 – 4/04)
Website & Publications Supervisor (2004)
Marketing & Communications Associate (2000-2003)

  • Managed and wrote for the agency website; also restructured, rewrote, and supervised complete redesign/upgrade of 150+-page website.
  • Wrote publicity materials (i.e., press releases, public service releases, ads, brochures, flyers, direct mail letters and other collateral materials).
  • Created and managed PR and advertising campaigns to promote specific agency programs, services and events.
  • Wrote and edited quarterly external newsletters and employee newsletters.
  • Interfaced with agency executives, agency program managers, funds development department, media, website consultants, freelance writers, photographers and graphic design/advertising agencies.
  • Conceived and implemented new outreach strategies.
  • Pitched stories to news media.
  • Supervised support staff and volunteers.

Partial Client List

  • Bloom Consulting, Inc. (Wilmington, DE)
  • PA Chapter of American Academy of Pediatrics (Media, PA)
  • Terri Lynne Lokoff Child Care Foundation (King of Prussia, PA)
  • Simpson Senior Services (Bala Cynwyd, PA)
  • Alex’s Lemonade Stand Foundation (Wynnewood, PA)
  • American Jewish Committee (Philadelphia, PA)
  • Perelman Jewish Day School (Philadelphia, PA)
  • Theatre Ariel (Philadelphia, PA)
  • Trustees of Color (Wilmington, PA)
  • Misher Dental (Philadelphia, PA)
  • Berlex Laboratories, Inc. (Cedar Knolls, NJ)
  • SUNY Stony Brook (Stony Brook, NY)

HONORS:
Long Island Advertising Club: Two Certificates of Merit in the organization’s BOLI (Best on Long Island) advertising competitions

EDUCATION:
B.A., English Literature/Creative Writing, Empire State College (SUNY), Old Westbury, NY and SUNY College, Potsdam, NY
Minor Concentration: Psychology, Sociology, Philosophy
Foreign Language: German